Privacy policy

1. Who we are

Borderless is operated by Matthew Butler.

If you have any questions about this privacy policy or want to exercise your data protection rights, you can contact:

• matt@borderlessads.com

2. What this policy covers

This policy applies to data collected through:

• this website
• Google Analytics
• Calendly booking flows used on this website
• our cookie consent setup

This site does not currently use a contact form or newsletter form.

3. What personal data we collect

Depending on how you use the site, we may collect:

• booking details you provide through Calendly, including your name and email address
• technical and usage data such as IP address, browser type, device information, pages viewed, approximate location, and on-site interactions
• cookie and consent preference data, including whether you accepted or rejected optional cookies

4. How we use personal data

We use personal data to:

• operate and secure the website
• understand how the website is used
• measure site performance and improve content and user experience
• manage call bookings and related communications
• maintain records of consent preferences

5. Legal bases for processing

We rely on the following legal bases, depending on the activity:

• Consent for non-essential cookies and analytics where consent is required
• Legitimate interests to operate, secure, maintain, and improve the website
• Pre-contractual steps or contract where you request a call or contact us in relation to services
• Legal obligation where we need to retain or disclose information to comply with applicable law

6. Google Analytics

We use Google Analytics to understand how visitors use the website.

Google Analytics may collect information such as:

• IP address
• browser and device information
• pages viewed
• session and engagement data
• referral and interaction data

Where required by law, Google Analytics should only be activated after you give consent through our cookie consent tool.

7. Calendly

We use Calendly to allow visitors to book calls.

When you book a call through Calendly, we may receive the personal data you submit in that booking flow, including:

• name
• email address

Calendly acts as a service provider for booking management and may process data according to its own infrastructure and sub-processors.

8. Cookies and consent

We use a consent management tool based on Orest Bida’s CookieConsent project to manage cookie choices.

This may store consent-related information so your preferences can be remembered. Our current consent persistence period is:

• 182 days

Cookies may be used for:

• essential site functionality
• analytics and measurement
• remembering consent choices

You can change or withdraw your cookie preferences at any time through the site controls we make available.

9. Sharing of data

We may share personal data with service providers that help us operate the site and business, including:

• Google Analytics / Google
• Calendly
• hosting and infrastructure providers
• consent management tooling used on the site

We do not sell personal data.

10. International transfers

Because we use third-party services with global infrastructure, personal data may be processed outside your country, including outside the EEA or UK.

Where applicable, we rely on appropriate safeguards for international transfers, such as contractual protections or other lawful transfer mechanisms made available by the relevant provider.

11. How long we keep data

We retain personal data only for as long as necessary for the purpose it was collected.

Our current retention approach is:

• cookie consent preferences: 182 days
• analytics data: up to 14 months, unless changed in our analytics settings
• Calendly booking data and related service enquiry records: up to 12 months after the last relevant interaction, unless a longer period is needed for legal, accounting, or dispute-related reasons

We may keep data longer where required by law or where necessary to establish, exercise, or defend legal claims.

12. Your rights

Depending on where you are located, you may have rights to:

• access your personal data
• correct inaccurate data
• request deletion of your data
• restrict processing
• object to processing
• withdraw consent
• request portability of your data
• complain to a supervisory authority

To make a request, contact:

• matt@borderlessads.com

13. Automated decision-making

We do not use this website to carry out solely automated decision-making or profiling that produces legal or similarly significant effects on individuals.

14. Third-party services

Third-party services used on this website may process personal data under their own terms and privacy documentation. You should review their policies where relevant.

15. Changes to this policy

We may update this privacy policy from time to time to reflect changes to the website, our tools, or legal requirements. The latest version will always be published on this page.